Client Background
The client is one of India’s leading cement manufacturers, producing high-quality cement for construction and infrastructure projects. It is headquartered in Mumbai, India. Despite their strong offline presence, their website and digital platforms were underperforming, resulting in low traffic and few online inquiries. To enhance their online presence, they partnered with 9 Digits Media, a digital marketing agency specializing in SEO, to improve their digital strategy and attract more visitors.
Challenges
The client faced several key challenges:
- Low Website Traffic: Despite being an industry leader, the website was not generating enough organic traffic, limiting their potential reach.
- Poor Search Engine Visibility: The website was not ranking on Google for important industry-related keywords, hindering visibility.
- Ineffective Online Lead Generation: The website wasn’t being effectively used as a lead generation tool, leading to missed opportunities.
- Lack of Structured Content: The website lacked optimized, valuable content that could drive organic traffic and showcase the company’s industry expertise.
Campaign Objective
The primary objectives of the SEO campaign were:
- Increase Organic Website Traffic: Improve search engine rankings and drive more visitors to the website.
- Enhance Search Engine Visibility: Achieve first-page rankings for high-value industry-related keywords.
- Generate Quality Leads: Increase business inquiries and partnership requests through improved traffic and website optimization.
- Position the Brand as an Industry Authority: Build the brand’s reputation as a leading authority in the cement manufacturing sector through content creation and SEO.
Strategy
9 Digits Media developed a holistic SEO strategy that included:
1. Keyword Research & Optimization:
- Conducted in-depth keyword research to identify target keywords and search phrases relevant to cement manufacturing.
- Focused on keywords such as “best cement for construction,” “cement manufacturer in India,” and “bulk cement supplier.”
2. On-Page SEO Enhancements:
- Optimized meta tags, headers, alt texts, and URLs to increase the website’s crawlability.
- Enhanced site speed, mobile-friendliness, and improved internal linking structures to increase user engagement and SEO performance.
3. Content Creation & Optimization:
- Developed search-optimized blog posts, articles, and infographics on topics such as “Choosing the Right Cement for Infrastructure Projects” and “The Role of Cement in Sustainable Construction.”
- Published cornerstone content that addressed key industry topics, offering insights to both customers and industry professionals.
4. Backlink Building:
- Implemented a backlink-building strategy focused on gaining high-authority links from industry-related sites, construction blogs, and trade publications.
5. Local SEO Optimization:
- Improved the company’s Google My Business (GMB) listing, ensuring accurate location information for regional searches like “cement suppliers near me.”
6. Performance Tracking & Refinement:
- Monitored keyword performance and website traffic through tools like Google Analytics, Search Console, and SEMrush, adjusting the SEO strategy regularly based on the data.
Results
1. 128% Increase in Organic Website Traffic:
- Organic traffic increased from 35,000 visitors per month to 80,000 visitors per month within six months.
- Major traffic growth came from high-ranking keywords such as “bulk cement supplier” and “cement for infrastructure projects.”
2. 170% Increase in Keyword Rankings:
- The company ranked in the top 3 positions for 25 high-value keywords and on the first page for 60+ secondary keywords.
- The most significant improvements were seen for terms like “top cement manufacturer in India” and “best cement for large-scale construction.”
3. 85% Growth in Lead Generation:
- Online inquiries from potential business clients and dealers increased from 200 inquiries per month to 370 inquiries per month.
- Conversion rates from website visits to inquiries improved from 2.5% to 4.1%.
4. Increased Engagement:
- 60% improvement in user engagement: Average session duration grew from 2.1 minutes to 3.5 minutes, and the average number of pages viewed per session increased from 2.8 to 4.3 pages.
- Bounce rate dropped by 18%, signaling that visitors found the content more relevant and stayed on the site longer.
5. Improved Brand Authority:
- 35+ blog posts and industry insights were published, positioning the brand as a thought leader in the cement and construction space.
- The content received over 5,000 social media shares, significantly increasing the brand’s visibility across LinkedIn and Facebook.
Conclusion
- By partnering with 9 Digits Media, the cement manufacturing company significantly boosted its online presence, achieving a 128% increase in organic traffic and a 170% improvement in keyword rankings. The SEO strategy not only helped them reach new audiences but also enhanced lead generation by 85%, contributing to the company’s continued growth in an increasingly competitive market.
