Job Description
A Social Media Marketing Executive is a professional responsible for planning, implementing, and managing an organization’s social media strategy. Their primary goal is to increase brand awareness, engage with the target audience, and drive traffic or conversions through various social media platforms.
Roles and responsibilities:
Are you ready to become an integral part of our vibrant Social Media Marketing team? We firmly believe that not planning your social media approach is equivalent to planning for failure. If you’re a diligent and imaginative individual with a passion for social media marketing, we invite you to join us!
As a Social Media Marketing Specialist, you will play a crucial role, closely collaborating with clients to develop and implement effective social media marketing strategies.
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Your duties will encompass:
- Client Onboarding: Engaging with clients to understand their needs and proposing creative concepts for their social media marketing.
- Brand Alignment: Grasping the client’s branding and creative direction to maintain consistency in all marketing efforts.
- Innovative Marketing: Generating inventive marketing ideas tailored to the client’s brand, designed to excel across various social media platforms.
- Content Planning: Developing a comprehensive content plan outlining the types of content scheduled for publication on the client’s social media channels in the upcoming month.
- Collaboration: Working closely with the writing, design, and production teams to craft compelling and influential content.
- Paid Promotions: Coordinating with the advertising team to oversee paid promotions for marketing campaigns.
- Data Analysis: Collecting insights from the operations team on advertising performance and presenting these insights to the client, along with recommendations for future enhancements.
Skills and Qualifications:
- Proficiency in diverse social media platforms, including Facebook, Instagram, YouTube, and Twitter.
- Familiarity with digital marketing tools such as Ubersuggest, SEMRush, Google AdWords, Display Remarketing, and SEO.
- Exceptional written and oral English communication skills.
- Customer-centric mindset with the ability to understand and execute the client’s marketing objectives.
- Willingness to travel within the city as part of the job.
