Client Background

BGA Dictum is a Germany-based firm specialising in surface treatment solutions for the food industry. With deep technical expertise and a strong portfolio, the company had built a solid reputation within their sector over many years.

But their website told a different story. The existing site was visually broken, structurally unclear, and gave visitors the wrong impression of a business that was, in reality, highly professional. Recognising that gap, BGA Dictum approached 9 Digits Media for a complete rebuild and not a patch-up, but a full transformation from the ground up.

The Problem

The BGA Dictum website had not kept pace with the business. Visitors encountered a broken, disjointed experience like design elements that didn’t hold together, no clear structure, and content that was hard to follow. With no calls-to-action and no logical flow, visitors were leaving without engaging.

On top of that, two new languages needed to be added to the site and not just translated, but built to match the existing language style exactly. And the product imagery was inconsistent and low quality, doing nothing for the brand’s credibility.

Challenges Faced

  • Visually broken website with misaligned elements and no consistent design language.

  • Two new languages needed to be added, matching the existing style precisely in layout, structure, and visual treatment.

  • No clear page structure, no user flow, and no calls-to-action to guide visitors.

  • Poor product imagery which means inconsistency, low quality, and not representative of the business.

  • A large scope requiring a wireframe-first process before any design work could begin.

Project Objectives

  • Fully redesign the website from scratch, starting with wireframes to establish structure before visual design.

  • Add two new language versions built to match the existing language style exactly across all pages.

  • Establish a clear user flow with strong calls-to-action on every primary page.

  • Design and produce professional product images fit for a high-quality digital presence.

  • Deliver the complete project on schedule without compromise.

Strategy

01

Wireframing & Site Architecture

02

Full Website Redesign

03

Wireframing & Site Architecture

04

Product Image Design

Strategy

Architecture

Wireframing first

Redesign

A coherent system

Localisation

Multilingual pages

Imagery

Product photography

Results

06

Languages, all consistent and live

Every language version shares the same structure, layout, and visual standard — no inconsistencies, no drop in quality.

100%

Pages delivered on schedule

Every page across all language versions was designed, developed, and delivered within the agreed timeline.

0

Broken pages remaining

The disjointed, misaligned design that had been damaging credibility was fully resolved across the site.

1

Complete image set, designed and delivered

A full set of professional product images now accurately represents what BGA Dictum delivers.

Results

6 Languages — All Consistent & Live.

Every language version of the site shares the same structure, layout, and visual standard. Whether a visitor arrives in German, English, or any of the other supported languages, they get the same professional experience and no inconsistencies, no drop in quality.

100% Pages Delivered On Schedule.

Every page across all language versions was designed, developed, and delivered within the agreed timeline. The wireframe-first process kept the project structured and on track from start to finish.

Zero Broken Pages Remaining.

The disjointed, misaligned design that had been damaging BGA Dictum's credibility was fully resolved. Every page now holds together with a clean, consistent visual language.

Product Images Designed & Delivered.

A complete set of professional product images was created and uploaded to the site. The imagery now accurately represents what BGA Dictum delivers and gives visitors the confidence to enquire.

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