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How an Aviation Coaching Center in South Goa Increased Leads and Admissions for Their Courses Using SEO

  • Date : September 11, 2024
  • Category : Case Study

Client Background

The client is a specialized aviation coaching center located in South Goa, offering comprehensive training programs for aspiring pilots, air traffic controllers, and other aviation-related careers. Despite their reputation for producing successful graduates, the coaching center struggled to expand its reach and increase enrollments through online channels. To address this, they partnered with 9 Digits Media, a digital marketing agency, to enhance their online presence and boost course inquiries.

Problem Statement

The aviation coaching center faced several key challenges:

  • Low Online Visibility

    The center’s website wasn’t ranking for crucial aviation-related keywords, making it hard for prospective students to discover them.

  • Low Website Traffic

    Minimal traffic was being generated from search engines, limiting exposure to their courses and programs.

  • Limited Lead Generation

    Online inquiries were few, and the center was missing out on potential leads for both local and national students.

  • High Competition

    There was stiff competition from other aviation coaching centers and general coaching institutions in nearby regions, making it critical to stand out.

Campaign Objective

The objectives of the SEO campaign were clear:

Strategy

9 Digits Media implemented a tailored SEO strategy that focused on improving the coaching center’s digital visibility, attracting prospective students, and driving admissions.

  • Targeted high-traffic keywords specific to the aviation sector such as “aviation coaching center in South Goa,” “pilot training courses in Goa,” and “aviation exam preparation.”
  • Optimized meta tags, headings, and content across all course-related pages to ensure they were aligned with these high-value keywords.

Content Creation & SEO Enhancement

  • Created engaging blog posts, articles, and guides about aviation careers, exam tips, and job prospects. Topics like “Top Tips to Pass Aviation Entrance Exams” and “Why Choose a Career in Aviation” attracted search traffic.
  • Updated course descriptions with in-depth information, benefits, and clear calls-to-action (CTAs) to boost conversion rates.

Local SEO Optimization

  • Focused on ranking for local queries like “aviation training center near me” and “aviation coaching in South Goa.”
  • Optimized the center’s Google My Business (GMB) listing to increase visibility for students searching for aviation coaching centers in Goa, including enhanced local reviews and ratings.

Backlink Building

  • Secured high-quality backlinks from educational directories, aviation blogs, and industry-related forums to boost domain authority.
  • Partnered with aviation influencers and alumni to drive organic mentions and backlinks, improving overall visibility.

Lead Conversion Optimization

  • Improved CTAs across the website, directing visitors to inquire about courses, sign up for webinars, or schedule consultations.
  • Developed specific landing pages for in-demand courses like pilot training and aviation safety, optimizing them for SEO and conversions.

Performance Monitoring & Continuous Improvement

  • Tracked keyword performance, organic traffic, and conversions using Google Analytics and Search Console.
  • Adjusted strategies regularly based on performance metrics to continually refine the SEO approach and ensure continued growth

Results

0 %

Increase in Organic Website Traffic

0 %

Growth in Leads

0 %

Increase in Admissions

0 %

Increased User Engagement

0 %

Boosted Local SEO Performance

0 %

Stronger Brand Authority

  • Website traffic increased from 9,500 visitors per month to 23,750 visitors per month within six months, driven largely by higher rankings for aviation-related keywords like “aviation coaching in South Goa.”
  • Monthly inquiries rose from 120 to 385 inquiries, thanks to the combination of targeted SEO efforts and an optimized lead generation funnel. The conversion rate for inquiries from website visitors grew from 3.2% to 6.7%, indicating improved engagement and relevancy of the traffic.
  • Course enrollments saw an 80% growth, with the most popular programs like pilot training and cabin crew certification seeing significant increases. The success of the digital campaign helped fill more seats in their certification and exam preparation programs.
  • The average session duration grew by 40%, from 1.9 minutes to 2.7 minutes, showing that users found the site more engaging and stayed longer to explore the content. The bounce rate dropped by 20%, indicating that the content was more relevant and the user experience improved.
  • The optimized Google My Business listing saw a 60% increase in local search visibility, with more students discovering the center through local searches. Positive reviews on GMB increased by 25%, enhancing the center’s credibility and trust among local students.
  • Over 20+ blog posts and aviation-related articles were published, establishing the coaching center as a thought leader in the aviation education space. The content received 1,500+ shares on social media, increasing brand awareness and reaching new potential students across platforms.

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