The client is one of India’s leading cement manufacturers, producing high-quality cement for construction and infrastructure projects. It is headquartered in Mumbai, India. Despite their strong offline presence, their website and digital platforms were underperforming, resulting in low traffic and few online inquiries. To enhance their online presence, they partnered with 9 Digits Media, a digital marketing agency specializing in SEO, to improve their digital strategy and attract more visitors.
The client faced several key challenges:
Despite being an industry leader, the website was not generating enough organic traffic, limiting their potential reach.
The website was not ranking on Google for important industry-related keywords, hindering visibility.
The website wasn’t being effectively used as a lead generation tool, leading to missed opportunities.
The website lacked optimized, valuable content that could drive organic traffic and showcase the company’s industry expertise.
The primary objectives of the SEO campaign were:
Improve search engine rankings and drive more visitors to the website.
Achieve first-page rankings for high-value industry-related keywords.
Increase business inquiries and partnership requests through improved traffic and website optimization.
Build the brand’s reputation as a leading authority in the cement manufacturing sector through content creation and SEO.
9 Digits Media developed a holistic SEO strategy that included:
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