Let’s understand how Google Display Ads help when it comes to your business. When individuals are browsing the internet, watching YouTube videos, checking their Gmail, or using mobile devices and apps, the display adverts help advertise your company. Over millions of websites, news sites, blogs, and Google services like Gmail and YouTube, the Google Display Network helps you reach 90% of all Internet users globally.
Here are 5 powerful Google Display Ads techniques to expand your business.
Get familiar with targeting options
It’s likely that how well you can target your audience will determine how successful you are on the Display Network. Ads can be targeted based on the ad’s content to display next to the information that is similar to it. There are various methods to do what Google refers to as “contextual targeting” which include:
- Keyword Targeting– Pick broad keywords that are associated with your company. Since more and more people are using their phones or voice assistants to search for material, it is a good idea to employ long-tail keywords or phrases. Your advertisements will be displayed next to content that uses that keyword.
- Topic Targeting– Select a number of sites that are relevant to your sector. This is an excellent technique to reach a larger audience because your advertising will display on a variety of websites with similar themes rather than just one web domain or set of users.
Based on the viewer is the second method of ad targeting. These methods include:
- Remarketing– Advertisements can be directed to users who have previously visited your website or engaged with you in other ways. This is accessible to both desktop and mobile users and is closely related to the targeting of similar audiences, which we’ll cover later.
- Audience Targeting– Based on the internet searches and readings that users engage in, Google categorizes people into various “interest groups.” You may choose who sees your advertisements. Choose between “affinity audiences” and “in-market audiences,” which contain consumers who are interested but may require some encouragement to make a purchase.
- Demographic Targeting– This approach, which allows you to target customers based on factors like age, gender, marital status, and other factors, is likely the simplest but also the most debatable. Be aware that the legal restrictions on the demographics you can target may vary by country.
- Automatic Targeting– With this option, Google makes the decision as to who sees your advertisements. This is a wise decision if you lack advertising monitoring skills or time, but it might not be as successful as creating your own custom ads.
Remember that deciding what you hope to accomplish in the end is the first step in any effective campaign. Therefore, demographic targeting is probably your best bet if you own a local business and want to market your brand to increase foot traffic. Experimenting is the greatest approach to figuring out which targeting strategy is ideal for you. If you can, test them all to see which one works best for your company.
Exclude sites that are off-topic
Google allows you to exclude certain websites or pages that you think are unsuitable for your product or service. Additionally, you can ban websites where your ads don’t work well. You can restrict where your ads display based on topics, devices, or app categories. You can also block particular websites, apps, and content.
Nowadays people are more worried about their ads appearing in inappropriate places. Thankfully, Google now provides solutions to prevent this kind of confusion. To ensure that your ads never display on any pages that contain those phrases, you can construct a list of negative keywords.
Use the managed placements option
Use the targeting option for Managed Placements if you want maximum control over ad placement. The other techniques, such as subjects, keywords, etc., provide Google the authority to pick the websites that would work best for your ad. You decide which precise interests or themes to pursue, and Google selects the websites that are most relevant to those topics based on established lists and algorithms. By selecting the websites you want your ad to appear on, you can handle the placements yourself if you feel more comfortable eliminating the element of surprise.
Use Similar Audiences Feature
Another method for focusing on those most likely to be interested in your ads is to use the Similar Audience option. It is based on your remarketing audience, therefore enable remarketing advertisements if you haven’t already. Additionally, you can boost conversions by up to 41% when you combine remarketing with targeting similar audiences.
The function helps locate and target people who have traits with those who have visited your site based on your list of existing customers. Google AdWords leverages surfing activity from the previous 30 days to match users with similar interests. Google automatically adds visitors to your Similar Audience when it discovers people who have visited websites similar to those on your remarketing list.
Monitor and test your ad’s performance
Monitoring and testing your advertisement over time is the only way to truly know how well it performs. Watch how it performs. Does the advertisement support the objectives you outlined at the outset? You should be able to clearly see outcomes, whether you want more ROI, greater website traffic, or anything in between.
Test unique features if you discover that your campaign isn’t functioning as you had anticipated. Consider your alternatives for targeting first. To determine which ad groups work the best, run many variations based on topics, keywords, etc. Test out remarketing campaigns with comparable audiences. What type of targeting is more successful?
You can track the effectiveness of your advertising directly in Google using a variety of reports, and you can link it to Google Analytics to observe how it has changed the number of visitors to and conversions from your website.
If you are looking out for a digital marketing agency that can get you covered with all of this, then you are in the right place.
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