Lead generation is incredibly important for businesses so they can market and grow their brand. Increasing leads means increasing brand awareness and interest in a brand’s products or services,developing potential prospects through the marketing funnel and into your sales pipeline.
If done well, lead generation strategies create strong relationships with qualified customers who invest in your business for a long time.
A lead generation strategy includes tactics that attract an interested audience and convert them into leads. A lead is a potential customer who has shown interest in your brand by taking some action. They have shared their contact details such as phone number or email and implied that they may want to do business with you.
Now, finding the right lead generation strategies for a startup can be tricky at first—not only are there many to choose from, but the strategies that work for other established long-term businesses might not necessarily work for a startup.
The best way to go about this is to think about the type of your industry, business size, what your business does, what exactly you want to achieve with these strategies.
Like most marketing strategies, finding the best way to generate leads for your business will likely involve some learning, trial and error.
Here are seven lead generation strategies for a startup business to implement:
1. Utilize Search Engine Optimisation to drive traffic to your website.
Search engine optimization (SEO) is one of the best lead generation strategies for driving relevant traffic to your website. When you invest in SEO, you boost your website’s ranking in the search results to drive more traffic. It’s an excellent strategy for helping your business grow as it makes people aware of your business.
The first step to use SEO is selecting your keywords. Your keywords will trigger your website to appear in relevant search results. If you want to attract the right leads, you must choose keywords that will drive leads to your page.
You can find relevant keywords by conducting keyword research.
Keyword research enables you to find key terms and phrases you can use to help your site appear before people interested in your business.
2. Use the power of Social Media.
Although using social media organically can be one of the best lead generation strategies for startups, there are ways to use these platforms that might help you generate some valuable leads and work better for your business.
Investing in paid social media marketing that’s fairly inexpensive goes beyond just reaching a handful of people. Paid social media marketing reaches a lot more audience who might be interested in your business.
Lead generation ads no Facebook and Instagram allow you to target very specific audiences with their paid ad solutions, as well as re-target audiences who have interacted with your business before.
3. Host events and seminars.
One of the most fun and interactive lead generation strategies can be holding an event or seminar that allows you to build a trustworthy and deep relationship with potential customers.
Hold a seminar or event related to the field that your business or service specializes in so that you appeal directly to potential clients and customers. Attendees can learn something from you, but they can also network with people who have similar interests.
4. Start a business newsletter.
Just like social media marketing, try giving email marketing a shot. With email marketing, your audience can get monthly or weekly updates right in their inbox, and can build a strong relationship with your business.
Email marketing can also establish credibility for your business as you are able to stay in contact with your customers and keep them up to date about your business. The more they learn about your business, and the more they hear about it, the more they’ll trust your business.
5. Create compelling ads.
If you want to get noticed, start by writing compelling ads that will hook a person right at the start. There are thousands of ads that go up on social media, so to stand out use eye-catching designs and keywords that are relevant and give your audience a clear message. Another benefit of writing better ads can raise your CTR above the expected average, giving your Quality Score a boost.
6. Ask referrals from existing customers.
Customer referrals are one of the oldest lead generation marketing strategies out there. If your product or service has delighted a customer, ask them to share their experience with their network who also might benefit from it.
Your customers may do this for free if the quality of your business’s offerings is good enough that customers do this for free. Customer referrals are a great way to get more leads for your business because it’s profitable, and your current customers are the work of reaching out to more potential customers.
7. Make an irresistible offer.
If you want to make more sales or get better leads, you have to offer your audience what they can’t resist. If your offer is great and timely you’ll see an increased sales conversion in your product or service. Offers are a great way of acquiring new leads and maintaining previous ones.
If you are looking to increase the number of leads or want to get valuable leads for your startup, 9 Digits Media is a marketing agency in Goa that offers end-to-end services such as Search Engine Optimization, social media marketing, facebook advertising, email marketing and more.
