Social media is becoming one of the most widely used business development platforms across the world. Social media users are increasing day by day. It is the best platform to interact with friends or businesses/companies one is interested in worldwide.
One of those fields that you will never really master is social media marketing due to its Trends change. Algorithms are changed regularly. Influence is ephemeral. There are some new features included.
The impacts then spread over the entire social landscape as each minor shift flaps its butterfly wings. And, as a result, social user behavior adjusts as well. Buyer behaviors change over time.
Today’s strategy is ineffective compared to yesterday’s. Hence seeking advice from a promising digital marketing company is the best decision. Take a look at the top 6 social media statistics to ensure you know where to focus your marketing efforts in the coming days to get the highest ROI.
1) Facebook Statistics
Facebook is the undisputed king of social media, as evidenced by the statistics. It is the most popular social media platform, with 2.5 billion monthly users.
When it comes to how social media may benefit a business, Facebook has evolved into a powerful marketing platform. And, after acquiring Instagram a few years ago, they appear to be only becoming stronger.
Advertisements on the platform can reach 1.95 billion individuals. This means that Facebook ads reach more than 32% of the global population. In terms of active business users, there are now 140 million accounts active all over the world. Paid media has also exploded in popularity in recent years, with 26% of people using Facebook.
2) Instagram Statistics
Instagram is a platform that is growing at a rapid pace on a daily and monthly basis. It presently has over 1 billion active users with profiles as a platform. These will range from enterprises and corporations to everyday users. More than half of its monthly users will access Instagram stories and explore the platform each month in terms of content.
Businesses and companies have profited from the platform, as 92% of all users indicate they have followed a brand, clicked on a website link, or purchased something after seeing a story or message.
This demonstrates the potential for financial advantage on this platform. Instagram’s popularity as a medium for advertising has also increased. With over 900 million users per year, Instagram is one of the most popular social media platforms.
3) LinkedIn Statistics
In recent years, LinkedIn has emerged as one of the most effective business-oriented social media networks. Each month, 675 million individuals use LinkedIn, with almost two new members joining every second.
Because LinkedIn appeals to business professionals, it has grown in popularity among organizations trying to recruit, market, or even advertise themselves. LinkedIn’s most popular markets are marketing, lead generation, and recruitment.
This is mostly attributable to the platform’s 30 million active companies. Lead generation and marketing are decisive to most businesses since they may create money. LinkedIn is used by 89 percent of B2B marketers for lead generation.
4) Twitter Statistics
Twitter was one of the first platforms to employ the hashtag, and it continues to be one of the most popular. Twitter is currently one of the most profitable platforms, with annual revenue of over one billion dollars.
For a supposedly declining platform, this is an increase of 11% over the previous year. Although Twitter is a global platform, 20% of its users are situated in the United States, so if you’re wanting to break into the American market, this would be a wonderful place to promote.
Its popularity goes hand in hand with its enormous financial potential. Twitter, the 6th most frequented website on the internet, is still in the top 10.
5) YouTube Statistics
YouTube is increasing, and with media being one of the most popular uses of social media, this growth will almost certainly accelerate in 2020. With more than 2 billion monthly visitors, there are plenty of marketing chances.
As a result of brands and businesses taking advantage of this, the number of advertisements has skyrocketed. The customer’s journey has become increasingly important as YouTube’s advertising side has grown. Eighty percent of customers who purchased a business on YouTube had previously viewed some type of content.
Concluding Thoughts
Statistics on social media marketing show you how the business world is today, where it’s headed, and how you can make sure your company is meeting clients where they want to be met.
Use these facts to help you to understand what you need to do today to use social media for your business properly. Contacting 9 Digits for all your digital marketing needs is the best thing you can do as we are one of the most promising digital company in Goa.
